Freshworks Neo comes to simplify your customizations

Gabriel Scaramelli
3 min readJan 7, 2022

Your company is unique and must be unique in order to grow better than your competitors. The software market creates vertical solutions trying to standardize processes for their customers. The resulting solutions are inflexible and worse, everyone has the same!

Your business customers are different, your suppliers are diverse, your employees, your business history and your goals are not the same as your competitors. The customization of your software is essential for feeling free to lead the path of your company, together with your customers, suppliers, and partners.

Building customizations is exhausting; it drains the daily effort of your employees, and don’t forget the subsequent maintenance. Any improvement requires some effort, but it must be aligned with the cost-benefit ratio. When more affordable is customizing, it will be faster to test the effects of changes and more confident you will feel on being able to do it yourself in the future. The ability to easily integrate and customize the achieved solution can be a real game changer for your company.

One platform — all customization resources

Freshworks is looking for innovations to help you deliver value to your end users from today on. Freshworks Neo aims to replace legacy systems with powerful, customizable, out-of-the-box options.

This platform is reliable, scalable, and customizable. It’s constantly evolving and can help you to deliver lovely user experiences. You can integrate Freshworks products with external systems without having to run and maintain the necessary underlying infrastructure.

Freshworks Neo benefits

  • Custom Objects will breathe new life into your business
  • New Integrated Channels to future business
  • Centralize access management and improve security
  • Extend the Freshworks experience with Marketplace applications

The platform is designed to deliver a unified experience for all stakeholders: customers, partners and developers, with nearly infinite customization capabilities. Let’s go exploring.

Custom Objects will breathe new life into your business.

Native objects are fine for the first steps, but you need to fly over your competitors, so the Neo platform provides a Custom Objects service, to extend the native data model. With Custom Objects you can define your own set of fields for location, orders, stores, contracts, and returns.

Your developers can also work on our APIs and serverless platform while building private applications to define custom objects, manage data effortlessly and create efficient workflows.

Rich pre-built components are also available (via the Crayon UI library), so your developers aren’t limited to working from scratch to achieve lovely screens that work seamlessly with the entire Freshworks ecosystem.

Future Business — New Integrated Channels

Conversational interfaces are evolving, everything is everywhere. Your customers are getting in touch from traditional channels to a growing range of digital channels. Maintaining context across channels, making sense of fragmented conversations and being available on all the channels your customers are on can be a challenge.

The Neo platform delivers glue and seamless tracking across a variety of communication channels to bring context back into your conversations.

Neo integrates with popular B2C channels such as WhatsApp, Line and Apple Business Chat . By proactively nurturing your customers throughout their lifecycle and driving context-driven conversations across channels, your company can win star customers who will advocate for you.

Collaboration channels like Slack and Microsoft Teams are also supported to break down silos in your organization.

Your team will be helped to scale efficiently and deliver quickly in collaboration environments. These integrations, aim to bring all notifications from your Freshworks products to your team’s workspace. Your teams can now work on important tasks, collaborate each others, and get approvals directly from their workspace chat.

They will acquire new habits to improve customer service and your business will be able to support geographically dispersed remote assistance.

Inspired from Freshwork by Mehavarshni

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